The video link was sent to a “Social Media Expert” and this what they had to say:

“I was so hoping the video would prove that social media IS indeed a fad. But alas.

Anyway – worth watching because I’ve heard these “stats” bandied around at several client meetings already. People seem to like them even though they really are not accurate. Saying “If Facebook was a country, it would be the 4th largest” is like saying “If ordering a slice of pizza was voting, it would overtake going to the polls as the largest civic activity” or “If the toilet was a theater seat, going to the bathroom would be the most sold out show in the history of the world…” etc.

ALSO – I would love to finally dispense with this notion I keep hearing that YouTube is the second largest search engine on the web. It is not, because it is not a search engine. People do not go on there to find out the same things they do from a search engine and it is a poor analogy. Just because it has a search box on it doesn’t make it a search engine. (Just as iTunes is not, Outlook is not, Facebook is not, etc….)”

What are your thoughts and opinions on the topic? Is Social Media a Fad?…